The Programmatic Digest 92. How Canela Media Reaches Latin Audience Authentically
Jul 19, 2022
35:20
We are back with an oldie but goodie! This episode with Isabel Rafferty Zavala was so good last year that we had to share it again! In this episode, Isabel and I discuss strategies for marketing to the Latino community, streaming projections, and much more.
Timestamp:
01:39 - Isabel’s Introduction
08:24 - Tips for Marketing to the Latino Community
13:08 - Canela Media Case Study
23:07 - Streaming Projections
24:35 - How Candela Media Has Prepared Their Publishers for Third Party Cookie Deprecation
30:53 - Isabel’s Motivation for Founding Candela Media
33:08 - Isabel’s Advice for Hélène
Guest Information:
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