Exploring the significance and challenges of self-promotion. Shifting from requests to offers as a leader. Advocating for warm DMing instead of cold outreach. Lighthearted conversation about zodiac signs. Building a personalized self-promotion approach. Identifying expensive and specific problems for authentic self-promotion. Self-promotion's impact on leaders and strategies for overcoming blockers.
Self-promotion is essential for career advancement and making an impact in organizations by establishing subject matter expertise and advocating for oneself.
Identifying your unique approach and preferences, understanding the most expensive and specific problem you can solve, and embracing your self-promotion archetype lead to impactful and successful promotion efforts.
Deep dives
Understanding the Importance of Self-Promotion
Self-promotion is essential for individuals looking to advance in their careers or make an impact in their organizations. It allows ambitious go-getters to navigate their work and identify what they need and want. Self-promotion can be uncomfortable, but it helps individuals establish their subject matter expertise and advocate for themselves. As people progress in their careers, they may find that others assume they have everything figured out and stop paying attention to their achievements. This is why self-promotion becomes crucial. It ensures that people are aware of the value they bring and the projects they want to take on. By focusing on advocacy and offering help rather than requesting it, individuals can overcome the discomfort associated with self-promotion and showcase their skills and ambitions.
Finding Your Self-Promotion Archetype
When it comes to self-promotion, it is important to identify your unique approach and preferences. Ask yourself questions such as whether you are more introverted or extroverted, which communication mediums energize you, and what your natural inclination is when presenting ideas or perspectives. Understanding the most expensive and specific problem you can solve and being clear on your positioning will help you communicate your value effectively. Additionally, having walk-away power and being willing to leave money on the table allows for authentic and confident self-promotion. Finding your self-promotion archetype and embracing it will lead to more impactful and successful promotion efforts.
Overcoming Barriers to Self-Promotion
Two common barriers to self-promotion are the fear of what others think and the fear of potential negative outcomes. These can be addressed by realizing that other people's opinions should not dictate your self-worth and by considering the worst possible outcome and realizing that you can handle it. Remember that self-promotion is not about requesting help, but about offering value to others. By focusing on the most expensive and specific problem you can solve and understanding the unique value you bring, you can confidently promote yourself without coming across as desperate or salesy. Overcoming these barriers allows for authentic and impactful self-promotion.
Self-promotion is tricky. Most of us know that we’d be better off doing more of it, but we struggle to see how to do it in a way that’s in integrity with our values. In this episode, we explore everything self-promotion: where we go wrong, where we go right, and how you can self-promote in integrity with you and your values.
Join executive leadership & career coach Rikki Goldenberg, conscious leadership coach Justin Mulvaney, and licensed clinical psychologist turned creator coach Corey Wilks as we discuss all that and more in Episode 8 of No Clear answers on Self-Promotion.
Learn more about the hosts: https://www.rikkigoldenberg.com/ https://justinmulvaney.com/ https://coreywilkspsyd.com/
Intro Music Credit: http://www.aaronwaltersmusic.com/
Chapters 0:00 Cold Open 1:40 Show Intro 2:34 Today’s Topic: Self-Promotion 5:07 Why self-promotion is important and what we don’t like about how it’s done today 20:53 Why we struggle with self-promotion 24:47 Cold Outreach 29:46 How do we feel that we have something to offer? 47:28 Detour into Star Signs 49:46 Outputs: How to identify how you want to self-promote 1:01:26 Wrapup
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