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The Perfect RIA
You Thought It Would Be Easy…[Episode 218]
Aug 21, 2023
Matt and Micah discuss the challenges of prospecting and marketing, emphasizing the need for realistic expectations and embracing rejection. They highlight the importance of tracking marketing strategies and learning from successful advisors. They also discuss the value of delegating tasks and using virtual assistants, as well as planning for short-term and long-term marketing strategies for new advisors.
31:14
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Quick takeaways
- Setting realistic expectations is crucial for effective prospecting and avoiding soul-crushing experiences.
- Advisors should differentiate between marketing and advertising activities to focus on strategies that generate measurable ROI.
Deep dives
The Importance of Setting Realistic Expectations in Prospecting
Prospecting can be a soul-crushing task if you had unrealistic expectations of it being easy. Oftentimes, advisors believe that obtaining a certain qualification or certification will automatically attract clients, only to be disappointed when that doesn't happen. It is crucial to set realistic internal expectations when it comes to prospecting, whether it be for marketing or advertising activities. Understanding that prospecting is challenging and requires putting oneself in uncomfortable positions is key to navigating the process.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode