Affiliate marketing - what is it and how can I utilise it In this podcast, we discuss the concept of affiliate marketing, a performance-based marketing strategy where businesses reward partners for driving traffic, sales, leads, or conversions. Susan explained how it works, mentioning that affiliates receive unique links or codes to promote business products or services, and earn commissions for each sale, lead, or action generated. Susan also highlighted the benefits for businesses, such as cost-effectiveness, scalability, and increased qualified leads. Susan further discussed the roles of advertisers, affiliates, customers, affiliate networks, and tracking technology in affiliate marketing. Susan also touched on the pros and cons of affiliate marketing, and provided tips for businesses considering implementing an affiliate program.

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