Transition from blogging to direct customer engagement due to changing revenue landscape.
Shift towards creating impactful courses focused on personal transformation over just information dissemination.
Increased course engagement and completion rates through cohort-based learning and community involvement.
Promotion of lasting impact by aligning productivity with personal values and decision-making frameworks.
Deep dives
Shift from Blogging and Sponsorships to Direct Customer Engagement
Sean transitioned from a blogging and sponsorship model to directly engaging with customers due to a shift in the affiliate revenue landscape. The emphasis shifted from new and shiny products to making a deeper impact with existing tools. Courses, such as the Focus Course, emerged to provide actionable steps for personal transformation rather than just providing information.
Sean's Journey Towards the Focus Course
The Focus Course originated from a series on productivity in Sean's podcast, Sean Today, and the subsequent need to create a tangible impact on daily life rather than mere information. It evolved into an action-first online course aimed at clear decision-making based on personal values and vision, fostering task and time management aligned with individual priorities. The course transitioned from its on-demand format to cohort-based courses, offering a more engaging and accountable learning experience.
The Focus Course: Philosophical Foundation and Practical Implementation
The Focus Course delves into core values, overarching vision, and decision-making frameworks based on personal clarity. Emphasizing alignment with personal values and vision, the course guides individuals in task and time management strategies grounded in what truly matters to them. The transition to cohort-based learning with accountability and community involvement has significantly increased course completion rates and engagement.
Directing Focus Beyond Newness to Sustainable Impact
Sean's approach emphasizes moving beyond the allure of new products or tactics to create lasting impact through focus and alignment with personal values. By offering courses that emphasize actionable steps aligned with individual values and visions, Sean promotes a shift towards sustainable personal transformation by anchoring productivity in personal clarity and decision-making frameworks.
Focus Course Journey and Development
The podcast episode explores the evolution of the focus course project throughout the years. Starting with a cohort version called Focus Academy, the course expanded into a membership model due to participants' interest in ongoing training for time and idea management. Special events, community calls, and regular coaching calls are now integral elements, emphasizing the importance of continued support and accountability in goal achievement.
Productivity Tip: Setting Out Your Clothes
A key productivity tip shared in the episode is the practice of setting out your clothes for the next day before going to bed. This habit not only saves time in the morning but also promotes personal integrity and commitment to self-set goals. By fulfilling this simple task, individuals can build a foundation of trust within themselves, enhancing their ability to follow through on broader commitments and boost overall productivity.
App Recommendations and Productivity Tools
The host discusses various apps and productivity tools, including Otter.ai for voice memos and transcription, Things 3 for task management and idea curation, and Ulysses for writing purposes. Additionally, the conversation touches on the benefits of using Apple Notes and Audible for specific purposes, highlighting the significance of selecting tools that align with individual preferences and workflows.
Shawn Blanc left his job back in 2011 to become a full-time writer. Twelve years later, he's the mastermind behind sites like The Focus Course and The Sweet Setup and more. Stephen and David ask him about that journey and how he's grown his operation from a solo venture to a team running multiple projects.
This episode of Mac Power Users is sponsored by:
TextExpander: Get 20% off with this link and type more with less effort! Expand short abbreviations into longer bits of text, even fill-ins, with TextExpander.
