Traction cover image

Traction

Growth Lessons From Scaling Opendoor, Instacart and Ramp with Sri Batchu, Ramp

Dec 20, 2023
59:19

In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.


Specifically, Sri discusses:


- Product-market fit as a cornerstone for successful growth.

- The critical role of high-quality founders and executives in building a talented team.

- Strategies for identifying and effectively reaching target audiences.

- Advocating for a focus on payback periods over traditional CAC and LTV metrics.

- Insights from Opendoor on managing capital risks and strategic asset management.

- The importance of a human-centric approach in B2B marketing.

- Effective growth hacks, illustrated by Opendoor’s MLS bidding strategy.

- The challenges and tactics of customer acquisition in B2C marketing.


Resources Mentioned:


Sri Batchu - https://www.linkedin.com/in/sribatchu/

Ramp Website - https://www.linkedin.com/company/ramp/

Opendoor Website - https://www.opendoor.com/





This episode is brought to you by:



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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca 


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#product #marketing #innovation #startup

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