Traction Growth Lessons From Scaling Opendoor, Instacart and Ramp with Sri Batchu, Ramp
In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.
Specifically, Sri discusses:
- Product-market fit as a cornerstone for successful growth.
- The critical role of high-quality founders and executives in building a talented team.
- Strategies for identifying and effectively reaching target audiences.
- Advocating for a focus on payback periods over traditional CAC and LTV metrics.
- Insights from Opendoor on managing capital risks and strategic asset management.
- The importance of a human-centric approach in B2B marketing.
- Effective growth hacks, illustrated by Opendoor’s MLS bidding strategy.
- The challenges and tactics of customer acquisition in B2C marketing.
Resources Mentioned:
Sri Batchu - https://www.linkedin.com/in/sribatchu/
Ramp Website - https://www.linkedin.com/company/ramp/
Opendoor Website - https://www.opendoor.com/
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