Understanding Client Value Perception

Many financial advisors struggle with the challenge of delivering value to clients while justifying their fees. As the industry trends toward commoditization of core investment services, firms must find innovative ways to add value without disproportionately increasing their workload. Some advisors try to implement new services in an effort to prove their worth, but they often overlook whether clients genuinely desire these added features. This realization leads to the question of whether the enhancements provided are truly beneficial or merely ways for advisors to satisfy their own concerns about value perception.