The content marketing playbook of Eric Siu

With SaaStock18 in just a few days and to get you even more excited and pumped, this week’s conversations is especially useful and interesting. Alex chats with Eric Siu, CEO of SaaS marketing agency Single Grain on all things content marketing. Eric is the host of not one but two podcasts - Growth Everywhere, which gets 100,000 downloads a month and The Marketing School co-hosted with Neil Patel, which is well on track for reaching a million downloads a month. Aside from speaking at SaaStock, Eric will also be recording a few live episodes of Growth Everywhere at our podcast stage, which will host 8 different podcasters for the duration of the conference. You can see the full line up on our event app. We will have limited seating available for people who would like to listen in.

The podcast stage is one of many exciting things that come with a SaaStock ticket. In case you don’t have one, we have very very few remaining ones available before we sell out. Get one using code ALEXT20 for a 20% discount.

Eric Siu joined Single Grain 5 years ago and 4 years ago took over as CEO. When asked to describe himself, he simply says "I love Marketing" and as you will hear in the interview he certainly does. Tune in to hear a myriad of helpful advice including:

• One key advice he has about running content
• What is the most important role in content marketing you need to hire
• A simple tactic on promoting your content, which as Eric says should take about 95% of your time especially at the start

Join Eric and 132 other speakers and learn from them all you need to know about content, marketing, sales, customers success, fundraising, crossing oceans and whatever else stands between you and growth. If for some reason you cannot make it, we have just launched a live streaming on demand option for watching SaaStock from your home or office and still participate in the conversations happening online. It’s the next best thing to being in Dublin with us. Purchase here

Check out the other ways SaaStock is helping SaaS founders move their business forward: 

🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/

🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)