An interview with Paul Ortchanian. Paul worked for many years in Silicon Valley before moving back to Montreal. He got bored of working for a services firm there and decided to take his SV experience into his own startup, Bain Public, aiming to foster Product Hygiene in Canadian firms and beyond.

We talk about a lot, including:

• How a lack of product thinking in Montreal and experience in Silicon Valley led him to create a consultancy to fix it
• How his great experience in Silicon Valley and imbibing the product culture there was an advantage
• The challenge of "Moses syndrome" from CEOs who think they're the second coming because they have secured funding
• The trouble with traditional startup mentors not coming from digital backgrounds
• How and why they invented the SOAP methodology to help Product Managers understand what they should be working on and when
• Some of the troubles that mixed mode product / service companies have
• How to arm yourself against short term thinking and sales-led feature development
• The importance of using data to justify your product decisions
• The importance of being able to handle rejection and people saying no
• How to take control of the discussion with sales & marketing and not just blame them

And much more!

If you want to find out more about Paul's company, you can check out the Bain Public website and find out more about the SOAP methodology.

You can connect with Paul on LinkedIn.