The Better Than Rich Show Data-Driven Secrets to Business and Political Success with Phillip Stutts | The Better Than Rich Show Ep. 70
Apr 3, 2023
42:55
In this episode of the Better Than Rich Show, hosts Andrew Biggs and Mike Abramowitz interview Phillip Stutts about the importance of understanding your customer before creating marketing materials. Phillip emphasizes the need to gather data on demographics and psychographics to effectively target your audience. He also expresses concerns about the long-term impact of artificial intelligence in marketing. The hosts and Phillip conclude by discussing the importance of authenticity and happiness over material wealth.
Topics Covered:
- 00:00:00 Phillip Stutts discusses data-driven decision making with top national personalities
- 00:03:51 The effectiveness of negative ads in politics
- 00:05:28 The use of data in political advertising
- 00:08:59 Tracking data and consumer behavior extrapolation in the US
- 00:10:12 The importance of using data and AI in marketing budgets
- 00:12:24 AI technology options for small business owners
- 00:14:32 The cost of collecting and matching data for IP addresses
- 00:16:05 The importance of understanding customers before building a website or ad
- 00:19:29 A comedian buys a club and performs daily for two years
- 00:20:56 Insights into winning political campaigns and a five-step marketing system
- 00:26:24 Confidently spending $100 million on an ad
- 00:33:20 42,000 votes decided the election in three states
- 00:37:41 Marketers ruined empathy, but this entrepreneur wants to bring it back
- 00:34:10 The popularity and diversity of AI chatbots
- 00:40:00 Praise for the author's storytelling skills and a question on being better than rich
Connect with Phillip:
Books Mentioned:
The MeatEater Fish and Game Cookbook
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