The Better Than Rich Show

Data-Driven Secrets to Business and Political Success with Phillip Stutts | The Better Than Rich Show Ep. 70

Apr 3, 2023

42:55

In this episode of the Better Than Rich Show, hosts Andrew Biggs and Mike Abramowitz interview Phillip Stutts about the importance of understanding your customer before creating marketing materials. Phillip emphasizes the need to gather data on demographics and psychographics to effectively target your audience. He also expresses concerns about the long-term impact of artificial intelligence in marketing. The hosts and Phillip conclude by discussing the importance of authenticity and happiness over material wealth.

Topics Covered:

00:00:00 Phillip Stutts discusses data-driven decision making with top national personalities

00:03:51 The effectiveness of negative ads in politics
00:05:28 The use of data in political advertising
00:08:59 Tracking data and consumer behavior extrapolation in the US
00:10:12 The importance of using data and AI in marketing budgets
00:12:24 AI technology options for small business owners
00:14:32 The cost of collecting and matching data for IP addresses
00:16:05 The importance of understanding customers before building a website or ad
00:19:29 A comedian buys a club and performs daily for two years
00:20:56 Insights into winning political campaigns and a five-step marketing system
00:26:24 Confidently spending $100 million on an ad
00:33:20 42,000 votes decided the election in three states
00:37:41 Marketers ruined empathy, but this entrepreneur wants to bring it back
00:34:10 The popularity and diversity of AI chatbots
00:40:00 Praise for the author's storytelling skills and a question on being better than rich