In this episode of the Art of Franchise Marketing, Erin Martin speaks with Lynlea Rudell, Director of Marketing at Pool Scouts. They discuss Lynlea's transition from advertising to franchise marketing, the importance of customer acquisition and retention strategies, and the role of local marketing. Lynlea shares insights on their referral program, community engagement through philanthropy, and the recent CRM migration to HubSpot. They also explore how data can enhance marketing efforts and the impact of AI in the industry. She concludes with advice for newcomers in franchising, emphasizing the importance of viewing challenges as learning opportunities.
The Art of Franchise Marketing