#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

Questions Seema answered in this episode:

• Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?
• What attracted you to pivoting to the mobile space, for a company like Sensor Tower?
• I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off?
• What evolutions have you been seeing in advertising within social networks?
• Heading into the holiday season, what do you expect will happen with large e-commerce brands? Where will they be investing their mobile advertising?

Timestamp:

• 5:14 Seema’s background
• 9:53 What is Sensor Tower?
• 14:55 Where are the most resurrected users?
• 20:17 Trends in-app advertising on social networks
• 31:33 Holiday advertising for e-commerce brands

Mentioned in this Episode:

• Seema Shah’s LinkedIn
• Sensor Tower