Normal approaches generate normal results. If you want exceptional results, you need to be memorable. No-one embodies this more than The Man In The Yellow Tux, Jesse Cole. As the owner of the Savanah Banana's baseball team he's revolutionized baseball around the fan experience. Today, you'll be challenged to revolutionize your results by delivering a remarkable customer experience. To get even more inspiration, check out Jesse's book, Find Your Yellow Tux: How to Be Successful by Standing Out.