The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

903: Email Marketing 101: How to Grow Your List, Nurture With Ease, and Sell Without Feeling Salesy

12 snips

Aug 11, 2025

In this session, Andrea Astner, known as The Productivity Witch, helps overwhelmed ADHD solopreneurs find their marketing groove. She tackles common email marketing fears, sharing how to attract the right audience using value-driven lead magnets. Andrea emphasizes crafting a balanced email strategy focused on genuine connections, nurturing leads without being spammy. She also highlights the importance of automation and meaningful metrics to grow your list and ultimately drive sales. Tune in for actionable tips that demystify email marketing!

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ADVICE

Ask For Email When Value Is Clear

Ask for email access when your freebie delivers clear value and offers a useful trade.
Offer an optional or required opt-in so subscribers self-qualify and you capture willing contacts.

ADVICE

Build Hyper‑Specific Lead Magnets

Create hyper-specific lead magnets targeted to your exact dream client even if they attract fewer people.
Jenna Kutcher: fewer qualified subscribers are better than many unfitted ones for conversion.

INSIGHT

Wide Funnel Or Deep Niche Strategy

You can either widen the top of the funnel and self-qualify subscribers over time or be hyper-niche and serve fewer clients deeply.
Jenna Kutcher predicts the internet is shifting toward smaller volume, deeper offerings.

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Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?”

If email marketing feels like a mystery to you, today’s coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog.

Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we’re digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you’re building a business with intention.

Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play!

And if you want even more help with list building, head to https://listbuildchallenge.com and sign up for my free mini-course that will walk you through how to start, serve, and scale your email list! By this time next year, you could have an email list that’s driving sales, creating freedom, and supporting your big dreams. I’ll see you there! https://listbuildchallenge.com

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Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-101-beginner-strategy

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