Bringing Leads Back from the Dead with Pete Williams

Guest’s Background:

FORBES recently said Pete Williams is “One entrepreneur today that every marketer should be modeling”, whilst INC describes him as “a savvy marketing strategist”.

Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia.

Recently named a Small Business ICON award winner for the Best-in-Class marketing strategies he’s implemented in his leading Telco company.

Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30.

Pete will share the tactics, processes and steps you can swipe and deploy resuscitate the dead leads your business is sitting on right now.

Website: preneurgroup.com

Resuscitation Marketing 101

Step 1: Map out your sales funnel.

Step 2: Identify the death traps / where your prospects are falling out of the sales funnel.

Step 3: Categorise and group together the causes of death.

Step 4: Create marketing automation sequences to re-engage prospect.

Step 5: Use automation to move “lost” leads into new re-engagement funnels.

Step 6: Review, adjust and tweak based on results.

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