How I Tested That

Matt Diamante | How I Tested Social Media Algorithms

May 7, 2025
Matt Diamante, a digital strategist at Hey Tony, dives into the dynamic world of digital marketing and SEO. He shares his journey of evolving through the social media landscape and emphasizes the vital role of video content. Matt discusses strategies for mastering LinkedIn engagement and the intricacies of social media algorithms. He stresses the importance of continuous experimentation in content creation and offers practical tips for beginners. The conversation reveals how testing different formats can lead to enhanced business strategies amidst a changing digital environment.
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ANECDOTE

Early SEO Testing Success

  • Matt Diamante started testing SEO with a dumpster company, growing their business by 1000% in a year.
  • He analyzed viral content deeply, going from 30,000 to 4 million website visitors monthly by testing elements of posts.
ADVICE

Just Get Started with Video

  • Start your content journey by posting videos on major platforms like Instagram and TikTok where audiences are abundant.
  • Focus on learning from each post's performance and adjust based on what hooks or formats work.
INSIGHT

LinkedIn Engagement Dynamics

  • LinkedIn reach relies heavily on engagement by second and third degree connections, not just immediate connections.
  • Comments from these wider audiences can trigger viral snowball effects in content visibility.
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