Three Ways To Get In Front Of Your Ideal Customers

Alright, let's break down the media game in a super digestible way. So, there are three types of media traffic: earned, owned, and paid. Imagine them like the three legs of a tripod; they all need to be strong for stability.

Here's the deal: you can't just rely on one type. It's about harmony, like a tripod. Owned media is your home base—you own it. Earned media is like word-of-mouth on steroids, and paid media is your boost.

But wait, there's a method to this madness. You need a home, like your website, and strategic ways to introduce it to people. Owned media is where they get to know you better. Earned media brings friends over, and paid media is like shouting from the rooftop to attract attention.

Remember, it's all intentional. No accidental media magic here. Each leg of the tripod has a plan and can support your game, but only if you play it right. So, build your media tripod, my friend!

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