The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Base44's Maor Shlomo on How Vibe Coding Will Kill SaaS and Salesforce | Why it is BS that Vibe Coding Platforms Do Not Have Defensibility and Bad Margins | Why He Worries About Google, Not Replit and Lovable | Why Long Anthropic, Not OpenAI?
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Nov 24, 2025 
Maor Shlomo, Founder and CEO of Base44, transformed his AI app-building platform, leading to its acquisition by Wix in just eight months. He discusses how vibe coding could disrupt traditional SaaS giants like Salesforce, emphasizing that many current tools lack defensibility. Maor expresses concern about Google overshadowing competitors and highlights the importance of vertical integration for future growth. He also shares insights on building for non-technical users and why he favors Anthropic over OpenAI for their innovative approach.
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Built For A Real Personal Need
- Maor built Base44 initially as a fun side project to help his girlfriend with a CRM and rapidly attracted users and revenue.
- He chose acquisition by Wix to scale via their marketing, support and infrastructure rather than raise heavy capital.
Software Will Become More Custom And Owned
- Maor predicts many SaaS categories (CRMs, support tools) will fragment as customers prefer owning customizable code and data.
- He argues one-size-fits-all bloated SaaS will shrink while tailored, owned software grows.
Complex Apps Create The Moat
- Building a basic vibe coding tool is easy but creating a platform for complex, production apps requires deep integrations and compute.
- Real defensibility comes from handling complex applications, not simple front-end generators.