Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)

Would you ever launch a campaign celebrating your brand as second best? That’s exactly what Sandy Rubinstein did at Nick at Nite.

I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.

DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.

Stories (with lessons) about what she made in marketing

• Seek serendipity
• Lose the brand ego and lean into humility 
• Bet on yourself 
• Seek out every voice in the room
• Be the all-weather friend
• Mentorship is not a one-way street

Discussed in this episode

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 Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]

Marketing: It’s not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]

Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]

Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-coaching/]

Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]

Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

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