Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet

The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path for women's sports.

Talking points:

• The opportunity for the NewCo with the WSL (2:02)
• The broadcast rights picture and other revenue streams (10:18)
• Investing in equitable opportunities (14:14)
• Where and how the WSL reaches fans (22:58)
• Doucet's vision for the WSL (25:03)
• Reflections on the interview (27:03)