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SportsPro Podcast
Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet
Apr 25, 2024
Former Nike executive and CEO of NewCo, Nikki Doucet, shares her vision for the Women's Super League, discussing opportunities with NewCo, broadcast rights, equitable opportunities, fan engagement, and her overall vision for the league.
35:36
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Quick takeaways
- Nikki Doucet aims to transform the Women's Super League with a focus on equitable opportunities and tailored fan experiences.
- Transition to NewCo brings independence, strategic management, and a shift towards professionalization for the Women's Super League.
Deep dives
Exciting Opportunity as CEO of NUCO
Nikki Dussep, CEO of NUCO, considers her role the most exciting in sports, driven by her lifelong passion for soccer since childhood. Her diverse background in banking and sports gear her with skills in stakeholder management and consumer obsession that she applies to grow the Women's Super League. The focus is on the unique fan base and athlete insights to differentiate women's football experience.
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