SportsPro Podcast

Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet

Apr 25, 2024

Former Nike executive and CEO of NewCo, Nikki Doucet, shares her vision for the Women's Super League, discussing opportunities with NewCo, broadcast rights, equitable opportunities, fan engagement, and her overall vision for the league.

35:36

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Episode guests

Nikki Doucet

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Quick takeaways

Nikki Doucet aims to transform the Women's Super League with a focus on equitable opportunities and tailored fan experiences.

Transition to NewCo brings independence, strategic management, and a shift towards professionalization for the Women's Super League.

Deep dives

Exciting Opportunity as CEO of NUCO

Nikki Dussep, CEO of NUCO, considers her role the most exciting in sports, driven by her lifelong passion for soccer since childhood. Her diverse background in banking and sports gear her with skills in stakeholder management and consumer obsession that she applies to grow the Women's Super League. The focus is on the unique fan base and athlete insights to differentiate women's football experience.

Introduction

2min

Investing in the Future of Women's Football

5min

Exploring Fan Diversity and Unique Identity in the WSL

2min

Transition and Mission of NewCo for Women's Championship

2min

Continuation of Broadcast Deal and Strategic Partnerships in Transition Period

2min

Investment and Growth in Women's Football

24min

The Women's Super League is under new management and top of the org chart is former Nike executive Nikki Doucet. Speaking to Sam Carp at SportsPro Live 2024 the CEO of NewCo, the commercial entity that is set to take over running the top two tiers of English women's soccer, discusses her vision for the WSL and how the league can forge a new path for women's sports.

Talking points:

The opportunity for the NewCo with the WSL (2:02)
The broadcast rights picture and other revenue streams (10:18)
Investing in equitable opportunities (14:14)
Where and how the WSL reaches fans (22:58)
Doucet's vision for the WSL (25:03)
Reflections on the interview (27:03)

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SportsPro Podcast

Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Exciting Opportunity as CEO of NUCO

Transition to NUCO and Independence for WSL

Path to Growth and Sustainability in Women's Football

Future Outlook and Partnerships

Remember Everything You Learn from Podcasts