Why running the WSL is the most exciting job in sports... in conversation with NewCo CEO Nikki Doucet
SportsPro Podcast
Investment and Growth in Women's Football
Exploring strategies for equitable investment and revenue growth in women's football leagues, particularly focusing on the Women's Super League. Discussions revolve around expanding fan base, optimizing scheduling, and fostering financial sustainability to drive overall value and competitiveness. The chapter also delves into the challenges, opportunities, and strategies for setting ambitious growth targets in women's football while emphasizing the importance of strong partnerships and media visibility.
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