Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words, it's like being with 3 different companies during that span due to all the different phases of growth.
In this episode, Meghan provides all the details behind what makes HubSpot's marketing engine move, including:
- how the team is structured
- how their planning process works
- how they set goals and cascade them down to the individual contributor
- how they stay flexible to make adjustments, improve efficiencies, etc.
- the channels they're investing more in, the ones that have evolved, etc.
Enjoy!
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.