When a week feels like a year: January 2025 State of Play

“So maybe we're leaving or maybe we're staying, but we're staying as a person versus as a business owner. But then everyone is scattering. As a business, how are we marketing to people when it's diffuse? And then as a person, it's like, well, where's everyone going now? And how can I be there with my friends?” - Jessica

Every year, it feels like January is just the longest month ever.

But this year has felt like a whiplash between the beginning of the year until recording on January 24, 2025. Meta policy changes, TikTok ban and un-ban and more.

So we’ve broken from our schedule to cover a special “January 2025” state of play in the world of AI, algorithms, and automations.

We don’t have answers, because nobody does. We just simply have questions, and thoughts about how we might navigate this season. But hopefully this conversation can give you some food for thought about the questions we’re asking, and how these changes might have long-term ramifications on your overall marketing strategy — and mental health.

In today’s episode we discuss:

- The shifting currency of power: why attention is the world’s most valuable resource

- The cost of building your business on rented land, and what happens when the platform changes overnight

- The thorny questions around staying or leaving social media platforms

- What costs we might pay to leave the “free” platforms

- How your potential client behavior factors into where you can connect with them, and how to operate when that’s not necessarily where you want to spend time

- Why discernment is the word of the year when it comes to choosing where to put your time and attention

Join the Convo on Substack: https://aggressivelyhuman.substack.com/

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Connect with Meg and Jessica

Meg Casebolt

Jessica Lackey

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aggressivelyhuman.substack.com