The Air Conditioning industry is growing with each passing year. What once used to be a luxury is now a necessity in modern society. With the heat and humidity increasing each summer, Indians are becoming more and more inclined towards purchasing air conditioners.
In 2020, India saw a whopping market size of 7 million units of Air Conditioning. Today, The Brand Called You brings you a tall leader from the air conditioning space- Mukundan Menon.
In conversation with our host, Mukundan shares his professional journey with us. He talks about the changes in the Air Conditioning space over the years. Mukundan strongly believes that the power of a brand resides in the minds of the consumers.
The Brand Called You