MCP049: Elevating Podcasting Strategies w/ Robb Conlon

Welcome to another episode of the #MeetCoolPeople Podcast! Today, we had a fun chat with my friend, Robb Conlon. Robb is an expert in creating niche podcasts that serve as powerful sales and marketing tools for businesses. He joined me live from the Badass Business Summit, where we discussed everything from investing in enriching experiences to the nuances of podcasting.

Robb and I met about a year ago through Success Champions, primarily talking about podcasting, and this summit was the perfect opportunity to reconnect. Throughout our chat, Robb shared some of his valuable experiences on building relationships, meeting new people, and creating impactful content for niche audiences. He also offered practical advice for anyone looking to use podcasting as a tool for business growth.

Here are the key takeaways from our conversation:

• Investing in Experiences: Robb emphasized the importance of resolving issues by investing money to enhance experiences, both personally and professionally.
• Value of Small Podcasts: Both Robb and I highlighted how smaller podcasts can be incredibly valuable for business exposure. Even with a small audience, being featured on a podcast can demonstrate competence and credibility.
• Evergreen Content: We discussed the importance of creating evergreen content that remains relevant over time, how to recycle it, and the role of AI and automation in content creation.
• Commitment in Podcasting: Robb compared committing to a podcast to a nine-month pregnancy, stressing that it shouldn’t be treated as a simple marketing add-on. Consistency and dedication are key to standing out.
• Promotion and Reciprocity: Promoting podcast episodes when you appear as a guest is crucial. Robb urged guests to research, deliver a great performance, and help promote the episodes for mutual benefit.

Connect with Robb on LinkedIn: https://www.linkedin.com/in/westportrobb

Check out his website here: https://westportstudiosllc.com

=> Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/