CrossFit Home Office: The Value of Affiliation

Chris Cooper sits down with CrossFit Home Office reps Gary Gaines, Austin Malleolo and Daniel Chaffey to talk about CrossFit affiliation and more.

First question from Chris: What is the value proposition for CrossFit affiliation now with Eric Roza at the helm? The four also discuss CrossFit's mission, new and upcoming CrossFit products, lobbying efforts, CrossFit in the era after Greg Glassman, and what people can expect in the future from HQ.

If you're a current CrossFit affiliate or if you're considering affiliation, don't miss this one.

Links:

Gym Owners United

Timeline:

1:12 – Who is Gary Gaines? And what does he do for CrossFit Home Office? 

6:04 – What is the value proposition of CrossFit affiliation? 

11:59 – How does CrossFit Home Office evaluate its ideas? 

22:22 – How does CrossFit evaluate the outcomes of its new products? 

33:21 – What about getting metrics and data from gyms?

39:06 – Are we still fighting Big Soda, and what’s the mission now? 

41:56 – The new culture at headquarters.

51:44 – Direct-to-consumer products. Is CrossFit competing with its affiliates? 

55:53 – CrossFit gyms as essential businesses: What is HQ doing? 

1:00:46 – Regional gatherings for affiliates.

1:05:31 – The future of the CrossFit Home Office roadmap.

1:07:58 – Defending the brand.

1:12:20 – How to get in touch with CrossFit Home Office.