This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.
In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.
The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.
💡Takeaways:
Brand Forum Focus 📣: The Brand Forum dives into advertising, media, and marketing through the eyes of those shaping brand strategies in an ad tech world.
Marketing's Core 🎯: The heart of marketing is making a meaningful connection with consumers.
Strong Brand Foundation 💪: Before marketing, ensure the product is superior, available for purchase, and aligns with consumer perceptions.
Evolving Communication 📱: Marketing is no longer one-way; it's crucial to understand and align with consumer perceptions.
Planning is Everything 🗓️: Today's marketing requires constant adjustments to strategies, creative messages, and partnerships.
Legacy Brand Challenges 🕰️: Legacy brands must navigate changing consumer perceptions and leverage their history effectively.