The Progressive Property Podcast Sean's Success Stories: Mastering Deal Packaging with Liam McCallum
This week, we speak to Liam McCallum, a former letting agent turned property investor. From humble beginnings in a call centre to becoming a shareholder in his letting agency and completing 39 property deals in just months, Liam's journey is a masterclass in seizing opportunities. Learn how he transformed his agency's declining portfolio into a thriving deal packaging business, and his ambitious plans to own the entire Northeast!
KEY TAKEAWAYS
- Building credibility with estate agents requires persistence and consistency, don't take "no" for a final answer. Instead, treat rejection as "not yet" and keep demonstrating your value until agents see the proof in your results.
- Success in property deal packaging comes from understanding investor needs, not just property aesthetics. Focus on analysing numbers and deal structures rather than superficial features like nice kitchens.
- Investing in proper education and training, despite the initial cost concerns, can exponentially accelerate your progress. Liam's investment was returned 10X through implementing the right strategies and systems.
- Consistency in marketing, deal analysis, and relationship building is crucial. By maintaining consistent effort, Liam's business transformed from struggling to find investors to having more investors than deals.
- When approaching estate agents, keep communication simple and avoid industry jargon. Remember that front desk staff may not understand terms like "BRR opportunities" so focus on clear, straightforward language.
- Reinvesting profits strategically into business growth can create a sustainable expansion model. Using deal packaging profits to acquire additional letting agencies creates multiple income streams and future investment opportunities.
BEST MOMENTS
"We have 10X our investment at least, if not more... We've now done 39 deals, 39 single let buy to let deals packaged and sold to investors."
"I don't take no's. I take no's as not yet. If an agent says no, it means no, you're not getting one off as yet. So I'll keep going back and keep going."
"Every time I create myself more time, I then employ that time back into creating myself more time... I don't want to just do 39 deals. I want to do 109 deals."
"As an agent, we kind of looked and thought, well, that's a nice buy to let... but actually understanding how to analyse the numbers, what makes an investor tick... has really turbocharged that."
VALUABLE RESOURCES
MSOPI – Multiple Streams of Income:
https://www.progressiveproperty.co.uk
ABOUT THE HOST
Kevin McDonnell is a Speaker, Author, Mentor & Professional Property Investor. He is an expert when it comes to creative property investment strategies. His book No Money Down: Property Invest talks about how to control and cash flow other people’s property to create financial freedom.
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