Grow A Small Business Podcast QFF: Transforming Client Relationships: Julia Ewert Reveals Unique Follow-Up Strategies and the Essential Role of CRMs in Boosting Small Business Success — A Must-Listen for Entrepreneurs Seeking Growth. (Episode 580 - Julia Ewert)
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!
Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.
Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!
In this episode of Quick Fire Friday, host Michael Denehey interviews Julia Ewert, founder of Julia Ewert Pty Ltd, shares her insights on transforming client relationships through effective follow-up strategies. With her 5-member team, Julia emphasises the critical role of CRMs in optimising sales processes and enhancing client engagement. She highlights the importance of adding value in follow-ups rather than simply chasing proposals, providing actionable tips for small business owners looking to build trust and drive growth. Tune in to learn how meaningful connections can lead to significant business success. Other Resources:
Key Takeaways for Small Business Owners: Implement Value-Driven Follow-Ups: Transition your follow-up strategy from simple check-ins to value-added interactions. Offer resources, insights, or introductions that genuinely help your prospects.
Leverage a CRM System: Utilise a Customer Relationship Management (CRM) system to manage leads and client interactions effectively. A good CRM ensures that no opportunities are missed and helps track your follow-up efforts.
Be Prepared for Long Sales Cycles: Recognise that securing larger clients often takes time. Expect to have multiple meaningful interactions—typically between 5 and 12—before closing a deal. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?
Build Trust and Relationships: Focus on nurturing relationships with clients rather than just closing sales. People prefer to do business with those they trust, so aim to become a valuable resource in their network.
Customize Your Approach: Understand that every business is different. Tailor your sales process, CRM choices, and follow-up strategies to fit the specific needs and goals of your business.
Prioritize Continuous Improvement: Stay updated on best practices and new tools in sales and client management. Regularly evaluate and refine your strategies to adapt to changing market conditions and client expectations.
One action small business owners can take: One action small business owners can take is to implement a structured follow-up system using a CRM. By consistently reaching out with value-added communications—such as sharing relevant resources or insights—business owners can nurture relationships, stay top of mind with prospects, and ultimately increase their chances of closing larger deals. This systematic approach ensures that no opportunity is overlooked and fosters trust and engagement with clients.
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Quotable quotes from our special Grow A Small Business podcast guest: People do not like to be sold to, but they love to buy – Julia Ewert Follow-up is not just about checking in; it's about adding value to the relationship – Julia Ewert Building trust in business is about serving others more than yourself – Julia Ewert