The Art of Online Business How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas
On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire.
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For those of you who have a very clear understanding of your target audience, an offer that attracts that audience and a funnel that converts, podcast sponsorships may be something that you want to explore.
At the time that this interview was recorded in late 2018, John had published over 2,060 episodes in the almost 6 years he’s been doing his podcast. He’s literally made millions of dollars through podcast sponsorships, so needless to say, he knows what he’s talking about when it comes to this topic.
In this episode I’ve asked John to share his insights from the perspective of both a business that wants to sponsor a podcast, as well as a podcaster looking to create revenue by offering sponsorship opportunities to businesses. John shares his step-by-step guide for finding a podcast to sponsor, or how to get the right sponsors onboard for your show if you host one.
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