The Pro Church Tools Show with Brady Shearer
7 Unpopular Truths About Church Online
Dec 4, 2024
Dive into the world of online church with some eye-opening truths! Discover why prioritizing mission over aesthetics is key for genuine engagement. Learn how social media is a marathon that requires ongoing commitment for meaningful reach. Explore the paradox of engaging a local audience by casting a wider net and the challenges of online criticism. Also, uncover the complexities of tracking online growth and the surprising effectiveness of seemingly boring posts. Embrace creativity while addressing the realities of digital outreach!
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Quick takeaways
- Prioritizing effective communication over aesthetic appeal can enhance a church's online outreach and better resonate with its audience.
- Building a sustained and consistent social media presence is essential for churches, as success requires a long-term commitment rather than immediate results.
Deep dives
Aesthetic vs. Effectiveness
Churches often emphasize aesthetic appeal in their online presence, but this focus can detract from the effectiveness of their communication. Many church creatives prioritize visually pleasing posts over those that resonate with the audience, leading to a disconnect between intention and reception. For example, using unrelated images for video covers may create a beautiful grid, but could confuse potential visitors about the content. Ultimately, creative expression should serve the church's mission, reinforcing the idea that effectiveness in outreach takes precedence over personal aesthetic satisfaction.
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