The Pro Church Tools Show with Brady Shearer 7 Unpopular Truths About Church Online
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Dec 4, 2024 Dive into the world of online church with some eye-opening truths! Discover why prioritizing mission over aesthetics is key for genuine engagement. Learn how social media is a marathon that requires ongoing commitment for meaningful reach. Explore the paradox of engaging a local audience by casting a wider net and the challenges of online criticism. Also, uncover the complexities of tracking online growth and the surprising effectiveness of seemingly boring posts. Embrace creativity while addressing the realities of digital outreach!
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Mission Over Method
- Prioritize mission over creative expression in church online ministry.
- Focus on what's effective for your audience, not personal aesthetic preferences.
Instagram Grid Aesthetics
- Brady Shearer observed a church's Instagram grid with beautiful cover photos unrelated to the reels.
- This hindered discoverability, including a reel with over 500,000 views, thus impacting effectiveness.
Social Media Marathon
- Approach social media for churches like a marathon, not a sprint.
- Stay consistent with posting; its effectiveness is proven over time.