#146: This is Why The Solar Industry is Dying

Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low margins and industry challenges, this episode provides a roadmap to transform your solar business from surviving to thriving.

Highlights:

"There's no such thing as lazy people. Only unclear people."

"Competition is only the pain that you are solving."

"Customers do not buy because of price, and reps do not work for you because of commission."

"I would much rather recruit a C player and train them up to be a B player."

Timestamps:

00:00 Industry Introduction: Solar's Current Challenges

09:50 Attracting Top Talent Through Clear Vision

13:58 Why the "Red Line" Model Destroys Businesses

20:30 The Importance of Prioritizing Company Health

22:58 Breaking Down Revenue and Margin Structures

25:22 W2 vs 1099: Building a Valuable Organization

28:02 Motivating Sales Reps Beyond Commission

29:01 The Fallacy of High Commission Rates

30:16 Recruiting and Developing Sales Talent

35:00 Leveraging AI and Technology in Business

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