What Goes Around Comes Around: Why Disruptive Business Is Bad Business

Dan Sullivan doesn’t believe in being a disruptive business. That’s because being a disruptor means taking the easy route. It’s choosing profit over people, and that’s no way to stay ahead in the marketplace, or in people’s minds. Being a transformative business, on the other hand, takes real effort and vision, both of which get rewarded by happy, loyal customers. So, which would you prefer?