Last week a client mentioned they were using feedback they’d received on an MVP to make “course corrections.”
My ears bristle whenever someone talks about correcting course on an agile project.
There’s no such thing as course correcting in agile.
Am I crazy? After all, a fundamental part of agile is acting on feedback to improve a product.
My problem with the concept of course corrections is the way it presupposes there is one correct course and that it’s possible to know it in advance.
That’s not the case.
Sure, many products begin with a product backlog that describes what the product owner thinks will be the right combination of features to achieve the desired outcomes.
But on any non-trivial product, this recipe cannot be fully known in advance.
Successful products are created by iteratively homing in on the right combination of features. And that set of features can only be discovered through trial and error.
No matter how much research a team does before developing a feature, they never know how users will respond to the new feature.
Will they love it? Will they hate it? Will they use it? Will they use it as intended?
So a product owner or manager places a sequence of bets. The result of each bet guides the product owner in placing the next bet.
Course-correcting means there was a single, correct course. It implies that development has somehow deviated from this correct course and must be brought back in line.
Instead of talking about course corrections, I talk about course adjustments. As a team learns more, it adjusts course—which is the way to succeed with agile,
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