16: Building your brand narrative with Meeta Malhotra, Founder The Hard Copy

Meeta Malhotra (https://www.linkedin.com/in/meetamalhotra) , Founder The Hard Copy (https://thehardcopy.co/) chats with Amit Somani (https://www.linkedin.com/in/thesomani/) , Managing Partner Prime Venture Partners (https://primevp.in/) .On the podcast, they explore the power of personal brand for founders, how to get started with building a brand narrative, measuring branding success and many other interesting things about startups.   Meeta is a brand strategist and serial entrepreneur. She was one of twopartners at Ray+Keshavan, India’s leading brand and design consultancy,acquired by WPP in 2006. She then co-founded Kinetic Glue, a SaaSenterprise collaboration platform, acquired by Fortune 500 company, BMCSoftware in 2013. In 2015, Meeta became one of three partners at Varana, asustainable luxury fashion brand, with a store in Mayfair, London. She iscurrently focused on her fourth venture, The Hard Copy, an online publicationthat chronicles the design and innovation ecosystem in India.Through her career, Meeta has helped to create industry-leading brands likeAirtel, Kotak, Thoughtworks, Ashoka University and Vistara Airlines. She isalso an angel investor with companies like YourStory and LetsVenture in herportfolio.Listen to the podcast to learn about1:44 - Why ‘Brand’ is a misunderstood word5:00 - ‘If you don’t shape the brand narrative someone else will do it.’9:00 - How founders can start building their brand12:30 - How to measure your efforts towards brand building17:10 - Why B2B startups also need marketing19:00 - Learning to distinguish between good design & bad design22:50 - ‘Don’t be afraid of AI, learn to work with AI.’Read the full transcript here (https://primevp.in/content/podcast/building-your-brand-narrative-meeta-malhotra-founder-hard-copy/)Enjoyed the podcast? Please consider leaving a review on Apple Podcasts/iTunes.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/

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