Ep 298: How to Decide What YouTube Channel to Start

Oct 7, 2025

Tackling the challenge of starting a YouTube channel, this discussion presents four unique methods to guide aspiring creators. The Intersection Method uses a Venn diagram to find the sweet spot between passions, skills, and trends. The Strategy First Method emphasizes research on underserved niches. The BEB Method focuses on aligning content with business goals, while the Lab Method encourages experimentation with video ideas. Each method aligns with different personality types, making it easier to find the perfect fit and kickstart your journey.

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ADVICE

Find Overlap Between Passion And Demand

Use the Intersection Method: list your passions, skills, and popular YouTube topics then find overlaps.
Do keyword research on YouTube for at least 10 related topics per idea to check view potential.

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Research Underserved Niches First

Use the Strategy First Method to hunt for popular but underserved niches by researching videos you already enjoy.
Diagnose the audience by reading comments and extracting unanswered questions for video ideas.

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Start With The Business Outcome

For business-focused creators, use the Backwards Engineered Business Method: decide the product first, then plan content to attract buyers.
Study existing channels in that vertical to choose formats that match your personality and goals.

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In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.

First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining what you love, what you excel at, and what's popular, you'll uncover channel ideas that are both compelling and marketable.

Next, we examine the **Strategy First Method** for those who thrive on research. This method focuses on identifying popular but underserved niches. You'll analyze existing content to find opportunities that align with your interests, using tools like vidIQ and UberSuggest to gather insightful data for a strong channel foundation.

Then, we discuss the **Backwards Engineered Business Method (BEB Method)**, essential for entrepreneurs using YouTube for marketing. This unique strategy starts with your end goals, guiding you to create content that aligns with your product or service, ensuring sustainable growth.

Lastly, we cover the **Lab Method**, emphasizing experimentation. This approach allows you to test various video ideas while maintaining a consistent posting schedule, helping you identify what resonates best with your audience without committing to one concept too early.

Throughout this episode, I share personal stories and practical steps for each method, encouraging you to overcome analysis paralysis and confidently launch your YouTube journey.

If you're ready to dive in and start your YouTube channel, this episode offers the guidance and tools to make your ideas a reality. Let's explore how you can turn your vision into a thriving video platform!

Chapters:
0:06: Introduction to YouTube Channel Decisions
1:13: The Intersection Method
4:53: The Strategy First Method
10:45: The Backwards Engineered Business Method
14:45: The Lab Method
18:47: Conclusion and Next Steps

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