

48: Stop Waiting for Referrals→The Dream 15 Strategy (Part 4 - Business Growth Series)
Mar 3, 2025
Learn how to take charge of your consulting growth with the innovative Dream 15 strategy. This approach helps you build a list of ideal clients, enhance networking efforts, and actively engage with top prospects. Discover the balance between profitability and client needs while overcoming common challenges in nonprofit consulting. With actionable tips and a focus on mindset, this discussion empowers you to attract the right clients and foster meaningful connections.
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Dream 15 Strategy
- Stop relying solely on referrals for new clients.
- Create a "Dream 15" list of ideal organizations to target proactively.
Tiered Targeting
- Categorize your Dream 15 list into three tiers: easy, challenging, and stretch.
- This helps you prioritize outreach and manage expectations.
Dream 15 Origin
- The Dream 15 concept adapts the "Dream 100" list from Chet Holmes' book, The Ultimate Sales Machine.
- Holmes developed this approach while working with Charlie Munger, Warren Buffett's business partner.