eCommerce Evolution Episode 248 - 8 Top Email Tests + Making All Channels better with Email & SMS
Aug 23, 2023
41:39
FREE RESOURCE: OMG's Ultimate Email Marketing Testing Checklist
How can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not.
Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound.
In this episode, Nick Flint, our Email Strategist at OMG, breaks down 8 Email & SMS tests you need to run right now! We talk about how Email & SMS can improve EVERY other channel. We’re talking Google Ads, YouTube ads, Facebook, Amazon - ALL made better by leveraging Email & SMS.
Here’s a peek at what we cover.
- Why opt-in rate is NOT the key metric, you need to measure for your opt-in pop-up. (And why that spinning wheel might be doing more harm than good.)
- How making some prospects “work for it” can increase purchases and email engagement.
- Should you show your price in emails or make people click to see the price?
- How Everyday Cali used a creative “break our site” offer to drive engagement and get solid customer feedback.
- Plus, much, much more…