The Matt Gray Show business is hard until you design it like this I EP 128
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Jan 15, 2026 Explore the secrets to building the ultimate business model with insights from 16 years of experience. Discover how to create an omnipresent audience and the importance of customer interviews for effective content. Learn about strategic entry points, tiered product offerings, and the content GPS for translating social engagement into owned assets. Matt emphasizes the math behind revenue models and defines freedom in business as peace, fun, and simplicity. Ready to transform your business? Dive into proven strategies that can free up your time!
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Organic Content Plus Owned Audience
- Organic content should be the primary traffic source to build an omnipresent brand across platforms where your customers hang out.
- Capture that audience into an owned newsletter to avoid platform risk and reach 100% of subscribers directly.
Talk To Customers For Signal
- Talk to your best customers to learn their biggest goals, nightmares, and desired outcomes.
- Use those answers to create signal-driven content that attracts true dream customers, not just viral noise.
Use Intentional Entry Points
- Send social traffic to intentional entry points like a newsletter, workshop, or application page instead of a generic homepage.
- Design those pages to clearly explain value and route prospects quickly toward revenue.