The Iced Coffee Hour

Meet The $100,000,000 Man Who Sold Everything | Alex Hormozi

103 snips
Feb 21, 2022
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ANECDOTE

Man's 36-Hour Drive to Gym

  • Alex Hormozi sold everything and drove 36 hours from Baltimore to California to start working at a gym.
  • He sold his condo and possessions, showing his commitment to entrepreneurship.
ANECDOTE

Taking Over Gym Solo

  • Alex took full control of a gym by paying $50,000 when his partner couldn't come up with his portion.
  • He lived in the gym after exhausting his savings on rent and operations.
ADVICE

Charge Upfront, Guarantee Results

  • Charge customers when they’re most excited instead of giving away too much upfront.
  • Offer a compelling guarantee to motivate commitment and reduce refunds.
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