The Koe Cast

Social Capital: The Currency Of The New Rich

273 snips
Dec 22, 2024
Explore the importance of social capital in entrepreneurship, emphasizing connections over conventional funding. Discover how social capital serves as an alternative to traditional venture capital and critique societal dynamics from 'Black Mirror.' Learn about the roles of influencers, consumers, and creators, highlighting ethical engagement in the digital landscape. Finally, focus on building value for long-term success while encouraging meaningful audience engagement and sustainable business models in content creation.
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INSIGHT

Social Capital vs. Startup Capital

  • Social capital is more important than startup capital for creators.
  • It involves building a reputation with an audience willing to pay for your value.
ANECDOTE

Building Cortex

  • Dan Koe used his social capital to build Cortex, a note-taking app.
  • His audience's trust and shared pain points made him willing to take on the challenge.
INSIGHT

Power of Network

  • Social capital is not solely dependent on follower count.
  • The power lies in the network willing to help you build and promote your creations.
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