SaaS Interviews with CEOs, Startups, Founders I spent $1m on Linkedin Ads and Added $3m of new Revenue, Paragon CMO
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Feb 25, 2025 Discover how to maximize LinkedIn ads for lead generation and brand awareness. Learn strategic frameworks specifically for SaaS growth, focusing on customer personas and a structured approach. The importance of personalized messaging and effective follow-up tactics is also discussed, showcasing how they can convert leads into loyal customers. Tune in for valuable insights on optimizing ad performance and continually experimenting to enhance engagement!
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Paragon's Growth with LinkedIn Ads
- Brandon grew Paragon to mid-seven figures ARR in three years.
- LinkedIn Ads played a key role in this growth.
Nail Your ICP
- Define your ideal customer profile (ICP) very specifically before spending on ads.
- Include details like job title, company size, industry, and specific needs.
LinkedIn Ads Suitability
- Ensure LinkedIn is the right channel by checking if your ICP uses it and if you have enough budget.
- Having valuable content and a sufficient ACV are also crucial.