The B2B Revenue Executive Experience Episode 216: Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped
As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we’ve covered together.
To that end, I’ll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it!
Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting.
The lesson? Tactics can be great — but they’re next to useless if you haven’t built the right outreach muscles through execution.
Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach.
We talked about:
- The mindset you need for outreach
- Why execution trumps tactics when it comes to outreach
- How pattern matching makes outreach easier
Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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