How We Built Our Fitness Business From 7 Women to 7 Figures From Our Living Room with Amanda Quinn & Laura Jackson: An EOFire Classic from 2021
Jun 9, 2024
auto_awesome
Amanda Quinn and Laura Jackson, Co-Founders of FIT CHICKS Academy, share insights on sharing valuable information, transitioning from unhealthy habits to a successful fitness business, building a certification program, overcoming challenges, staying true to your vision, embracing failure for growth, and offering a discount on the Fitness and Nutrition Experts certification.
Share your knowledge openly to showcase your value to potential clients
Personal growth is essential for business success; embrace failures as stepping stones to achievements
Deep dives
Founding Fit Chicks Academy
Amanda Quinn and Laura Jackson started Fit Chicks Academy after realizing the importance of health and wellness in their own lives. Transitioning from corporate careers to focusing on fitness, they fused different workout styles to create a unique approach that resonated with women. By emphasizing body positivity, inclusivity, and community, they attracted an initial group of seven women to their fitness boot camp held in parks. This grassroots beginning led to rapid growth across Canada, culminating in over 20 locations and the launch of online certifications.
Pivoting to Online Certifications
Transitioning from in-person fitness programs to online certifications brought scalability and impact. By realizing the potential to empower women to become coaches, Amanda and Laura expanded their reach beyond local programs. This shift not only allowed them to impact more lives globally but also aligned with their lean business model. The online pivot was a strategic decision to meet revenue goals, provide a holistic approach to health coaching, and foster a ripple effect of wellness in communities.
Keys to Success in the Health Industry
Amanda and Laura pinpointed common struggles in the fitness industry, including providing only partial solutions to clients and lacking business acumen. They emphasized the importance of offering a holistic approach to health coaching, addressing self-limiting beliefs, and integrating business knowledge into certifications. The duo stressed the significance of authenticity in coaching, encouraging individuals to remain true to themselves and avoid imitation. Their advice centered on embracing failures as part of the journey and staying resilient to achieve success.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Amanda and Laura are the Co-Founders of FIT CHICKS Academy, a company dedicated to certifying women in fitness, nutrition and wellness, and showing them step by step how to create their dream life and business.
Top 3 Value Bombs
1. You do not have to keep your best secrets from people who are not part of your program or courses. Share them to make your people see the actual value that you have to offer.
2. Be yourself. Who you are as a person right now can also inspire other people.
3. Your business will only grow as much as you do. Know that you will fail along the way, but take it as just part of your journey to success. Do not give up; never quit.
Fit Chicks Academy – Get 100 dollars off plus five bonuses! Enroll now and turn your fierce health passion into a business you love in just 90 days. (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)
Sponsor
HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot’s customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode