New Books in American Studies

Jeff Roche, "The Conservative Frontier: Texas and the Origins of the New Right" (U Texas Press, 2025)

Dec 18, 2025
Jeff Roche, a Professor of History at the College of Wooster, delves into the roots of American conservatism as shaped by West Texas. He highlights how the region's harsh landscape influenced farming, politics, and the emergence of 'cowboy conservatism' exemplified by figures like Barry Goldwater and Ronald Reagan. Roche also discusses how local historical conditions fueled anti-communism and skepticism toward federal aid, paving the way for Texas' national political sway. His work emphasizes the intricate ties between regional identity and political evolution.
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INSIGHT

Landscape Shapes Political Culture

  • West Texas's flat, harsh landscape shaped a unique regional politics rooted in frontier conditions.
  • Environmental constraints created a culture that prized self-reliance and distrust of outside control.
ANECDOTE

Goodnight's Range Ranching Origin Story

  • Charles Goodnight built the range-ranching model by replacing bison with cattle and relying on commons around water sources.
  • His low-overhead system and informal code let ranchers cooperate without heavy state involvement.
INSIGHT

Tech Made The Plains Marketable

  • Technological shifts (barbed wire, windmills, tractors) transformed West Texas from open range to mechanized commercial agriculture.
  • Ranchers pivoted into land development and sold plots to create an 'agricultural wonderland.'
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