Forward Obsessed The Future Of Modern With John Edelman
Mar 9, 2023
01:36:24
John Edelman is the President and CEO of Heller, an American modern design company that makes and sells indoor/outdoor furniture and accessories. John was previously the CEO of Design Within Reach, which was sold to Herman Miller in 2014.
OUTLINE:
- (00:00) - Intro
- (4:09) - Early years in an entrepreneurial home
- (8:13) - Advice for starting a new company
- (11:00) - The Importance Of Taste
- (14:20) - Learning to love modern design
- (18:30) - The art of the flip
- (22:27) - Getting a visit from Andy Warhol
- (24:35) - The power of window displays
- (27:33) - Tips for running a family business
- (29:47) - Changing the strategy at Edelman Leather
- (33:25) - Dealing with family in your business
- (35:37) - Using your competition to power growth
- (40:15) - Discovering the Brazilian show business
- (42:50) - Selling the family business
- (48:09) - Keeping your family happy while running a business
- (50:19) - Almost losing a deal in the last moment
- (56:06) - How to motivate your team
- (1:07:12) - Selling Design Within Reach
- (1:16:26) - The 10/80/10 Management Model
- (1:19:33) - After selling Design Within Reach
- (1:21:24) - Failing in the vodka industry
- (1:24:26) - Having a partnership and also a friendship
- (1:27:36) - Running the legendary design brand, Heller
- LinkedIn: https://www.linkedin.com/in/john-edelman-4361a012/
- Heller: https://hellerinc.com/
- Design Within Reach: https://www.dwr.com/
- Herman Miller: https://www.hermanmiller.com/
- Podcast website: https://forwardobsessed.com/
- Apple Podcasts: https://podcasts.apple.com/us/podcast/forward-obsessed/id1615760781
- Spotify: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05
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- YouTube Clips: https://youtube.com/playlist?list=PL-ldUUGxQZ5Yt0LiPml0y6pNUSrqHzWql
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- LinkedIn: https://www.linkedin.com/company/210497/
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