
Forward Obsessed
Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
Latest episodes

Apr 3, 2025 • 1h 8min
Tanay Kothari: Building the Next Generation of Personal AI // #63
Tanay Kothari, CEO and co-founder of Wispr Flow, shares his journey from a coding prodigy in Delhi to innovating voice AI in Silicon Valley. He discusses the evolution of voice technology and the importance of design over engineering. Tanay reveals challenges of building startups, including fundraising and team dynamics. He also delves into the generational shift towards voice interaction, emphasizing its potential to redefine communication. Expect insights on entrepreneurial resilience and the future of tech from a true product enthusiast!

Mar 7, 2025 • 1h 26min
Sean Busch: Lessons from Bootstrapping to Big-Box Retail // #62
What does it take to scale a business from a $20,000 launch to over $100 million in revenue? In this episode of Forward Obsessed, entrepreneur Sean Busch takes us through his incredible journey—from a small-town kid flipping car parts in high school to founding and selling the household cleaning brand Puracy. Along the way, Sean shares how he leveraged Amazon’s early days, built a direct-to-consumer powerhouse, and navigated the challenges of big-box retail.
Sean opens up about the highs and lows of entrepreneurship, including the moment he was fired just before Christmas, the brutal cash-flow struggles of expanding into Target and Walmart, and the pivotal decision to exit his company. He also shares key lessons on craftsmanship vs. commerce, the importance of customer obsession, and why having the right CFO can make or break your business. Now, with his newest venture, Dad Mode, Sean is applying everything he learned to build another game-changing brand.
Whether you're a founder, a business leader, or just someone fascinated by the journey of building something from the ground up, this conversation is packed with invaluable insights.
🔎 Find Out More About Sean Busch
LinkedIn: https://www.linkedin.com/in/seantbusch
Instagram: https://www.instagram.com/stb416/
Dad Mode: https://godadmode.com/
Puracy: https://puracy.com/
Chapters
00:00 - A First for Forward Obsessed
03:15 - Sean’s Early Hustles & Entrepreneurial Roots
10:45 - From Car Detailing to Medical Sales
18:30 - The Leap Into E-Commerce & Building Puracy
25:50 - Cracking the Amazon Playbook
32:15 - Scaling to Retail: The Target & Walmart Challenge
40:05 - Surviving Cash Flow Nightmares
48:20 - The Emotional Toll of Entrepreneurship
55:10 - The Exit: Selling Puracy
1:02:30 - Lessons Learned & Advice for Founders
1:10:00 - Sean’s Next Venture: Dad Mode
🔗 Other Links & Resources
The Honest Company by Jessica Alba (Book): https://www.amazon.com/dp/1609619110
The Lean Startup by Eric Ries (Book): https://www.amazon.com/dp/0307887898
Amazon FBA: https://sell.amazon.com/fulfillment-by-amazon
Singer Automotive: https://singervehicledesign.com/
Seven Generation (CPG): https://www.seventhgeneration.com/
🔴 Support & Connect
Forward Obsessed Website: www.forwardobsessed.com
Instagram: https://www.instagram.com/forwardobsessed/
TikTok: https://www.instagram.com/forwardobsessed/
LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/
#entrepreneurship #startups #businessgrowth

Feb 4, 2025 • 1h 43min
Mike Lloyd: Building Resilience, Distribution, and Cyber Insurance Innovation // #61
Mike Lloyd’s entrepreneurial story began with a simple childhood side hustle—burning CDs for friends in his small Michigan hometown. That spark of ingenuity set him on a journey from studying at MIT and Harvard to launching and scaling companies that reshaped industries. In this episode of Forward Obsessed, Mike delves into the pivotal moments that defined his path, sharing the highs and lows of his journey.
He opens up about the painful lessons learned from his first failed startup and how he transformed those experiences into a winning formula for success. Mike reveals the critical importance of mastering distribution, his obsession with solving meaningful problems, and how COVID and Bitcoin propelled his cyber insurance company to the forefront of the industry. Whether you’re an aspiring entrepreneur or simply love a compelling story of resilience and growth, this conversation is full of inspiration and actionable wisdom.
🔎 Find Out More About Mike Lloyd
LinkedIn: https://www.linkedin.com/in/mikelloyd
Twitter: https://twitter.com/MikeLloyd
Corvus Insurance: https://www.corvusinsurance.com
Chapters:
00:00 - Introduction to Mike Lloyd
04:10 - Small-Town Beginnings: Burned CDs & the Hacker Spirit
08:45 - Learning Early Business Lessons
13:00 - From Soccer Dreams to VMI and MIT
19:30 - Why Engineering Shapes Problem-Solvers
24:15 - The Shift from Academia to Startups
29:00 - First-Time Founder Failures and Hard Lessons
35:20 - Obsessing Over Distribution: A Game-Changer
39:40 - Building Corvus Insurance with Phil Edmondson
44:15 - The Role of Brokers in Insurance Distribution
50:00 - Finding Product-Market Fit in Cyber Insurance
55:30 - COVID as a Catalyst for Cyber Insurance Growth
01:03:15 - Bitcoin’s Role in Cybersecurity’s Evolution
01:08:20 - Fundraising Tips for Entrepreneurs
01:14:45 - Partnering with Travelers: A Behind-the-Scenes Look
01:22:30 - Lessons in Failure, Resilience, and Letting Go
01:30:00 - Advice for Aspiring Entrepreneurs and Parents
🔗 Other Links & Resources:
Crossing the Chasm by Geoffrey A. Moore: https://www.amazon.com/dp/0062292986
The Hard Thing About Hard Things by Ben Horowitz: https://www.amazon.com/dp/0062273205
Measure What Matters by John Doerr: https://www.amazon.com/dp/0525536221
🔴 Support & Connect
Forward Obsessed Website: www.forwardobsessed.com
Instagram: https://www.instagram.com/forwardobsessed/
TikTok: https://www.tiktok.com/@forwardobsessed
LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/
#entrepreneurship #startups #forwardobsessed