728: 5 Marketing Commandments Every MSP Needs to Know

Uncle Marv and Jennifer Bleam dive deep into the world of MSP marketing and sales, offering a fresh perspective on how to revolutionize your approach. They discuss: 

1. The Marketing Pendulum: Jennifer explains the concept of the "marketing pendulum" and why MSPs should avoid swinging to extremes in their marketing efforts.
2. Overcoming the "Marketing Doesn't Work" Mindset: Learn practical strategies to shift your thinking and recognize the value of effective marketing.
3. The Importance of Disqualifying Leads: Discover why it's crucial to identify and disqualify unqualified prospects early in the sales process.
4. Solution Selling Best Practices: Gain insights into how to sell solutions rather than just features, focusing on solving customer problems.
5. The Art of Discovery: Uncover techniques for conducting effective discovery calls and uncovering your prospects' true needs.
6. Closing Techniques: Jennifer shares her perspective on closing deals naturally as a culmination of a well-executed sales process.

Throughout the episode, Jennifer emphasizes the importance of adopting a holistic approach to marketing and sales, viewing it as an essential part of serving your community and protecting businesses from cybersecurity threats.

Websites and Links:

• MSP Sales Revolution - mspsalesrevolution.com
• The Wedge: How to Stop Selling and Start Winning: https://amzn.to/3Ywh5pE
• How to Get Your Competition Fired Without Saying Anything Bad About Them: https://amzn.to/3YB2KZq

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast