211- How Membership Owners Can Combat Subscription Fatigue

How do you ensure that your membership doesn’t get the chop when your members decide it’s monthly subscription payment Armageddon?

With so many businesses moving into the membership space, consumers are faced with an overwhelming amount of choice.

There comes a point when rather than juggling a countless array of subscriptions, your members will do a brutal clear out and scrap anything they consider non-essential. No mercy.

So, what can you do to ensure your membership is classed as essential, and doesn’t get tossed on the scrap pile? Tune in to hear my six top tips to dodge the chop when people are battling subscription fatigue.

 Episode Summary:

• Why you should take steps to personalize your member’s experience
• How to combine subscription products to stack your value proposition
• The value of creating multiple pricing tiers and how this can help keep members in your ecosystem
• Why giving members the ability to pause their account can be a better alternative to losing them completely
• How to remove the subscription element to your membership site and attract more members with flexible fixed-term passes
• Steps you can take to make your membership essential and indispensable

Key Quotes:

“Anything which makes their relationship with you and your membership have more of a personal connection will make the decision to end their subscription much harder when they're evaluating their expenses…so take steps to personalize your member experience.” 

“The flexibility of offering something like a three-month pass or a one-year pass to your membership could actually attract more members who otherwise might be put off by the idea of a recurring subscription.”

“Ensure that your membership is not only delivering great value to members…but also that you're doing a great job of communicating to your members the value they're receiving.”