Double Your Profit Day #27 Are You Wasting Money On The Wrong Things?
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Aug 27, 2025
Discover the crucial distinction between strategic and non-strategic costs and how it impacts your business's success. Learn to pinpoint expenses that truly drive growth, like marketing and top talent, versus those that merely inflate your budget without adding value. Gain insights into evaluating your spending habits to cut unnecessary costs. This discussion unveils strategies to maximize profits and streamline operations for contractors and home service owners.
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insights INSIGHT
Differentiate Strategic Vs Non-Strategic Costs
Not all expenses equally drive growth; categorize costs as strategic or non-strategic.
Strategic costs move the business forward while non-strategic costs do not.
volunteer_activism ADVICE
Invest Heavily In Growth Drivers
Invest in marketing teams and top talent when those costs directly grow the business.
Avoid bloated headcount in non-core areas that don't increase revenue.
question_answer ANECDOTE
Twitter Layoffs As A Reduction Example
John references Elon Musk's Twitter layoffs as an example of cutting non-strategic staff.
The Musk example illustrates ruthless reduction of unnecessary headcount.
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Welcome to Day 27 of the Double Your Profit Series
The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into a powerful framework for spending money wisely: Strategic vs. Non-Strategic Costs.
🧠 Why This Matters Not all expenses are created equal. Some costs fuel growth and strengthen your competitive advantage. Others just bloat the business, add headcount, or waste capital without moving you forward. The challenge? Everyone — even smart owners — overspends on non-strategic costs without realizing it.
💡 What You’ll Learn in This Episode:
How to identify strategic costs that drive growth (marketing, technology, automation, strong locations, top talent in key roles)
What qualifies as non-strategic costs (bloated HR or admin teams, unnecessary overhead, prestige office space beyond what’s needed)
💸This Episode is Brought to You by CFO Made Easy
Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.
📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
⚙️ The Big Picture Strategic costs propel your company forward. Non-strategic costs hold it back. The difference between the two isn’t always obvious — which is why you must evaluate them carefully, often, and ruthlessly. The businesses that thrive are the ones that invest heavily in what grows profit and cut aggressively from what doesn’t.
🔥 Think of this episode as your filter for deciding where every dollar should go.
John Wilson, CEO of Wilson Companies Jack Carr, CEO of Rapid HVAC 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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